Let’s botanize - youtube
Let’s Botanize is a non-profit organization combating the climate and biodiversity crises by spreading curiosity, knowledge, and appreciation of plants.
Daniel Lee works as a freelance editor for the organization, creating thumbnails and editing long form vlog style videos for their YouTube channel with an audience of 4,500+ subscribers and short form clips to promote the YouTube on their Instagram with an audience of 179,000+ followers.
Pitcher Plants & ferns in north vermont
The goal with these longer form style vlogs is to create videos that people can play in the background to listen to while doing other work and feel like they are exploring themselves.
With this ethos, Daniel Lee made sure not to have any edits draw too much attention away from the main subject matter, instead utilizing unobtrusive captions and motion graphics that highlight a plant or a definition but don’t take an audience member out of the experience of exploring a forest.